http://www.advertolog.com/louis-vuitton/print-outdoor/seven-deadly-sins-iv-1349305/


Sin: greed and jealousy
Published: unknown
Date:april 1999
Author: betc eruo rscq paris

Little Picture:
This picture shows two women clutching at a purse. They dont looke entirely human. They both have very pale and sharp features.They have large frizzy hair. They look pretty similar. all the colors are pretty bland and there is a faint shadow/highlight around the two models. They are wearing almost the exact same shirt and very similar pants.

Big Picture:
This is saying that the only way you can stand out is with this purse. Both women look identical and the only thing that is different is the purse. This ad is saying that the purse will also make everyone jealous. Which ever women didn't have the purse to begin with wanted it so bad that she attacked the other woman to get it. This is playing off of humans need to stand out.

Intended audience:
The intended audience is social climbers. Both of these woman are wearing a lot of makeup. This is because they were not born beautiful. They have to find other things to make themselves looks beautiful. They also are doing what is considered beautiful my society. Both of them are wearing what is likely to be what is currently "hip". They don't naturally have power or friends or beauty so they have to find things. This ad is saying that the purse will set you apart from these people. It will make actual rich people think you are cool and rich too.